The Prime Generation

Challenge Of Interest

The Mobile Phone, From Technology to Design

One working day around 19 hours. In the crowded subway. In the metro, there are too many people, because it’s time for debauchery. But there is no one who talks aloud. Everyone has headphones on their ears to listen to programs broadcast on their mobile phone or listen to music with their MP 3. Some show their photos taken with their laptops to friends. High school girls are concentrating on sending SMS and an employee is typing some things on his personal computer urgently. This is the landscape of Seoul in 2009.

I think many people remember the film directed by Steven Spielberg Minority Report. The story takes place in 2052. At the time of its release, the idea of ​​the film appeared original and was well appreciated. The scenes considered as imaginary in the movies are more and more present in our reality. New products, such as digital devices, laptops and MP3 players, born of the development of the new information technology industry, are replacing the conventional camera, the landline telephone and the hi-fi system. Today, they are an integral part of our daily lives.

The mobile phone is for a large majority of people become indispensable. The current laptop is so light and small that you can put it in your pocket. Far from the first generation with laptops as big and heavy as wireless wireless telegraphy for military use. The laptop “Transportable” invented by Flips and used in the 80s weighed 4kg. Too heavy so we could carry it by hand, this laptop was put on the shoulders. Sixteen years later, in January 1996, mobile telephony services were available in the Incheon and Bucheon areas. In April of the same year, all of Seoul. All thanks to the rapid adoption of the CDMA process developed by the American company Qualcomm.

As of 1 October 1997, Korean Telecom Freetel (KTF), Hansol PCS (owned by KT since 2000) and LG Telecom have marketed services with 016, 018 and 019. If the CDMA process that Korea is currently using has been developed by Qualcomm, its commercialization was developed by Korean researchers from LG Telecom. With a strong technological capacity, Korea has become one of the most advanced countries in information technology and has managed to create in a decade a large mobile market, with a turnover rate of supply and rapid demand and a strong presence of local brands that occupy 80% of the market (source SERI).

The development of technology goes hand in hand with that of design. In parallel with the technological evolution of the laptop, from the “flip” model to the “touch” model, via the “folder” and the “slide”, the design has developed rapidly. If formerly the “small and light” side prevailed, today, the design of notebooks is no longer limited to technology. Whether in size or performance, the builders have proved their worth. Design is now the priority. As much for the purchase of MP3 players or digital cameras, consumers attach some importance to the performance of products (capacity, pixels, etc.), both when buying a mobile phone, the main utility of the device is to be able to phone, which all devices offer in Korea,

Until recently, notebooks had a design similar to ready-to-wear, but consumers now have the opportunity to create their own laptop design.

Today, the most popular devices are the “Touch Phone”. A simple device, identical to a flat bar, without any button, consisting of a screen. Users can by this screen customize the design of their phone as they would with their blog, inserting photos or videos. The back of the phone can also be modified, which interests a large segment of young consumers.

There are also laptops with LED technology (light-emitting diodes). With a simple and monochromatic design, the possibility of customizing the LED screen to his liking pleases a lot. For contemporary consumers who are always looking for new things, being able to adapt the design of a product to their own tastes, be it hull coloring or sound effects, is a new component.

We went from a definite design as visualization of the imagination in the 20th century, to a design defined as the realization of imagination in the 21st century. If forms and colors were the basis of the design, today, the light, the product line, the sound and the touch are in harmony thanks to the design. This is what we call today “IT Design”. The design is no longer limited to the visual. People are no longer looking for it from this angle. They want to see, feel and express themselves. This is also why small high-tech devices attract so many contemporary consumers.